Foto: www.gooienvechthistorisch.nl (SAGV077)
The period after the reconstruction, from about 1965 to about 1990, simply referred to as Post 65, was one of major changes, both socially and in the field of architecture. After the reconstruction neighborhoods, which were often experienced as monotonous, there was more diversity in housing types, partly prompted by the new phenomenon of participation and participation of residents. So-called cauliflower districts, residential areas, terraced flats and experimental housing were supposed to bring a new impetus. New architectural movements such as structuralism and brutalism made their appearance in office construction.
Kerkelanden and the Hilversumse Meent were the last major urban expansions in Hilversum. The first plans for Kerkelanden were already made in 1953, but the district was not completed until 1968. The first high gallery and tower blocks of Hilversum appeared on the edge of the district, which also consisted of single-family homes organized in courtyards. The development of the former common grounds had already been discussed in the fifties, but the construction of the first homes in the Hilversumse Meent only started in 1973. This is where the first cauliflower district of Hilversum was created, a typical neighborhood form from the seventies. . The Wandelmeent from 1976 was the first experimental Central Living project in the Netherlands and is still current.
Project developers were also a new phenomenon. Due to the large size and complexity of the construction assignments after the Second World War, they were able to professionalize quickly. One of the first project developers in the Netherlands was Johan Matser, who bought land in and around Hilversum for his own account and risk in the 1950s and 1960s. He had these built with houses and shopping centers. His projects connected seamlessly with the process of urban development in Hilversum; the spatial framework within which major projects would be realized in the 1960s and 1970s. Matser was involved in the construction of Kerkelanden but also developed the covered shopping center Hilvertshof (1973) after the American example. Matser worked together with architects Dudok and his partner R.M.H. Magnée and the agency Zanstra Gmelig Meyling De Clercq Zubli.
In this period many schools were established in Hilversum. The baby boom after World War II increased the need for schools. The introduction of the Mammoetwet (1968) introduced the school community, which in turn led to an increase in scale in educational construction. The schools were created in urban expansions, on undeveloped sites or as a replacement for pre-war school buildings. Both municipal architect Joustra and private architects provided the designs.
From the 1950s onwards, broadcasters grew rapidly and their accommodation became fragmented. Plans for an Omroepkwartier (now Media Park) date from this time, but the actual realization took place from the late 1960s. On the northern edge of the city, near the RNW building, a large site was made available on which, in 1967, the then NTS opened a complex of studios, warehouses, decor halls and offices.